Black Grape Society

One Design was engaged early on to create a richly layered, premium wine brand based around a secret wine society, dedicated to making the finest Pinot Noir from select regions within New Zealand. brand story, identity, art direction, packaging, brand book, sales material. brand image photography: mara sommer,
styling: katie lockhart


Following continued success with their fine dining restaurant The Grove, Michael and Annette Dearth, along with head chef Ben Bayly opened Baduzzi restaurant on North Wharf, late 2013. They wished to celebrate the Italian lineage from which their love for food and wine has extended, remember their forefathers and create a new experience to accompany their take on Italian cuisine. identity, menus, wallpaper, stationery, signage. interior photography: david straight

Rogue Society

The founders of Rogue Society Gin were intent on producing a sophisticated brand devoid of stuffy gin stereotypes, embracing a new society of gin connoisseurs. We worked closely with their team to ensure all touchpoints were design-led, from the bottle itself through to the Roving Rogue vehicle branding. brand story, identity, art direction, packaging, website, brand book, signage, vehicles.


Newbies represents the childhood innocence of believing that anything you dream is possible. It is a brand that values new ideas and fresh perspectives that are integrated into design-led products. From dreaming big, Newbies have evolved from a single product company into a playful brand for kids and kidults alike. identity, packaging, website, stationery.


One Design was tasked with transforming Ecoya into an international brand through design and packaging for all ranges including home fragrance and bodycare. We developed all packaging, including the product design for glass vessels, with brand assets for ongoing use, plus all corporate communications. branding, packaging, product design, corporate identity, art direction, corporate communications, website, catalogues, stationery, promotions, sales tools. brand image photography: ross brown

Terra Sancta

One Design was asked to develop a wine label which depicts the vineyard landscape and region, with a strong aesthetic point of difference. The labels themselves are a modern adaptation of an ancient cartouche, forming a base for allegorical portraits of the land, populated with elements from the garden vineyard surrounds and allowing for rich layers of storytelling. brand identity, illustration, packaging, stationery, sales material.


One Design originally developed the Sutcliffe identity and have subsequently created all the advertising for this prestigious boutique in Parnell. identity, advertising, catalogue, stationery, signage


One Design has worked closely with Geoff Ross for many years, from 42 Below and Ecoya to Moa Beer, which was in need of a branding and packaging overhaul. We were tasked with elevating the brand to super premium status and engaged to design and art direct the investment statement which was presented as a 1960's lifestyle magazine for men. branding, packaging, corporate identity, art direction, corporate communications, stationery, sales tools. ipo photography: mara sommer

Ngarimu Blair

Drawing inspiration from Ralph Hotere's 'Black Light' series, One Design created typography which represents Ngarimu Blair's consultancy and engagement with many sectors of society through a single minded linearity. identity, stationery.


The branding and packaging for this premium product needed to break through the status quo of ‘energy bar’ packaging, and communicate the premium nature of the ingredients, appealing to the educated and health conscious. One Design referenced the early era of space travel, with adaptations of David Bowie’s Space Oddity lyrics in the flavour names, and the wrapper and cartons mimicked astronauts foil-wrapped food items and ration packs. brand identity, illustration, packaging,
3d displays.


After completing the Matua wordmark and Ta Moko motif for the core brand, we designed the Matua Lands & Legends range which depicts mythological legends of the land through illustrations created in-house. brand identity, wordmark, illustration, packaging, brand book, sales material.

Logos (Various)


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