SILO
Campaign

PROJECT SCOPE

Creative Direction
Art Direction

AWARDS

NZ Best Awards – Silver

“We’re not announcing an upcoming season of productions, we’re announcing a season of making new work. In 2023 Silo will enter an extended period of artistic development. During this time three new New Zealand works will be developed before we return to putting productions on stage next spring. This is a big reset for us that feels necessary but also a bit scary, as all big and important milestones should.”
- Extract from Silo Theatre’s Artistic Message 2023

The primary goal of this project was to announce the cancellation in an unapologetic and brave way to demonstrate Silo Theatre’s transformational launch of 'no stage work'.

2023 = Cancelled. This was a big reset for Silo.

A bold typographic response was required, as there was no budget for photography. The upcoming season of productions were metaphorically abolished as we physically engaged in shredding the year 2023. Type became theatrical in three dimensions, which became image. The intentionally unpolished, raw aesthetic combined with monochromatic palate kept the production budget low, helping limit the physical price of cancellation. Alongside a print run of outdoor posters, the campaign primarily ran online. This allowed our lo-fi moving image of text twisting and turning as it was sliced into shreds to dance on screens.