THE PEOPLE'S STUDIES
Packaging Design

PROJECT SCOPE

Packaging

Crafted inside and out, The People’s Wine has always been about delivering great wine to a wide audience. The range’s long standing collaboration with artist Martin Popplewell is a prominent part of the brand so, for the new premiumised tier, it made sense to utilise this unique relationship to showcase the artistry in each bottle. The idea of an artist sketching field studies inspired the design concept.

To elevate the packaging into the luxe tier, special attention was paid to print finishes. A combination of sculptured emboss, gold foil and pearlescent foils were all utilised to give the labels a rich tactile quality and enhance the artwork.