The arrival of alcoholic Seltzers on NZ shores made summer 2021 very much the summer of Seltzer. Hawke’s Bay based Zeffer saw this on the horizon and took the opportunity to expand their offering and produce New Zealand’s first cider-based seltzer.

They approached us with the brief to create bold new packaging that leveraged their brand equity as producers of world-class cider while maintaining a visual distance from their core products. Concocted with minimal ingredients, real fruit flavouring and little sugar, the ethos of ‘less is more’ applied in product manufacturing and was mimicked in the packaging design.