ZEFFER SPRITZ
Packaging Design

PROJECT SCOPE

Branding
Packaging
Art Direction

Launched just in time for summer, the new Zeffer Spritz range captures the essence of the season: light, refreshing, and effortlessly social. Inspired by the Italian tradition of aperitivo and the vibrant culture of Spritz cocktails, the range extends Zeffer’s portfolio into the growing Spritz RTD category, offering a premium, flavourful option for summer refreshment.

This flavour-forward packaging adopts bold, vibrant visuals that hero the key ingredients and taste cues. Each variant features a distinct colour palette inspired by its flavour, creating strong differentiation while maintaining range cohesion.

The Zeffer stripes are reimagined on pack to evoke sun-soaked Italian summer moments, reminiscent of striped beach umbrellas and loungers, reinforcing the brand’s connection to warmth, relaxation, and shared experiences.

Designed for immediate impression on shelf, the Zeffer Spritz range visually embodies the light, sparkling nature of the product and positions Zeffer as the premium Spritz of choice for sundowners.