Astrolabe required a complete brand refresh which would compete in the current market, inject an understated modernity on and off pack and reflect their dedication to fostering sustainability and biodiversity. As a family owned vineyard currently involving two generations, their innovation and authenticity was paramount to convey. The founders live in a 100 year old cottage on their ‘Farm Vineyard’ and practise living on the land gently.

We carefully refined the “A” icon to evoke strong ties to the original aesthetic, and a clear correlation was drawn between the icon and newly created logotype with strong base serifs and clean lines. We then crafted a delicate line illustration referencing the Astrolabe device from which they took their name.