LAKE HĀWEA STATION
Regenerative Farming

2019—Present
Farming & Agriculture

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PROJECT SCOPE

Brand Identity
Website

ACCOLADE

Kātoitoi - Aotearoa Design Archive

When Geoff and Justine Ross purchased 6,500 hectares of remote backcountry in Lake Hāwea they had an ambitious vision for a new type of farming, one that firmly puts the environment first. Their pioneering approach required a bold mark, with a refined, classic elegance to support their innovation strategy into the future.

An unfussy wordmark coupled with circular LHS monogram was developed to support the idea of regenerative agriculture, and the constant moving of the dial towards the goal of being 10 times carbon positive. The monogram allows for functional application to an endless amount of farming tools, garments, animal tags, vehicles, signage, products (honey etc), plus social and digital requirements.

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