BLACK GRAPE SOCIETY
Wines

2013
Food & Beverage

BGS-01

PROJECT SCOPE

Naming
Brand Identity

Packaging          
Art Direction

AWARDS

NZ Best Awards – Silver

We were engaged to develop a brand based around a secret wine society. We embraced the mystery, intrigue, and rituals associated with a secret wine society and accentuated these during the brand experience to highlight aspects of the winemaking process.

Every element illustrated in the crest is symbolic of certain aspects ascertaining to the brand story and winemaking process, despite many being shrouded in mystery.  

We developed symbolism, brand assets, and a secret language for use within all communication to allow consumers to intelligently interpret the depicted brand assets however they choose, ensuring the sense of mystery remains.

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BGS-05