PROJECT SCOPE
Packaging
Art Direction
Drylands Estate is in the heart of the ‘original Marlborough’, Raupaura, and one of the first vineyards where the world famous region’s first Sauvignons Blancs were grown. The Drylands vineyard has some of the oldest vines in Marlborough, giving the wine a depth and complexity that can only develop with time. Celebrating the heritage and storytelling potential of these old vines became our central design idea.
In addition to the packaging design, we commissioned striking black and white photography of the old Drylands grape vines and the rugged Marlborough landscape used across the Drylands visual identity and promotional material.