Our challenge for Island Gin was to marry the distinct, wild nature of New Zealand’s remote Great Barrier Island (where the gin is handcrafted), with the sensibility of a world class gin.
The recycled glass bottle was directly inspired by the kina shell, giving it a unique sense of place and identity. The circular label references both the kina shape and the sustainable ethos of the brand. Each flavour is distinguished by hues from nature, inspired by the landscape. These muted colours are juxtaposed with a sculptured foil emboss, which help to position the brand in the ultra-premium space.