SCAPEGRACE DISTILLERY
Ready to Drink

2019
Food & Beverage (FMCG)

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PROJECT SCOPE

Brand Extension
Packaging
Art Direction

AWARDS

NZ Best Awards – Bronze

A proprietary bottle was the logical way to distinguish this premium ready-to-drink product, reflecting the award-winning sophistication of the spirit and brand. We pushed the glass manufacturers for over a year to achieve the desired result, with the vertical glass bevelled bars reminiscent of classic cut crystal glassware – the perfect vessel to enjoy a cocktail.

Scapegrace’s iconic disk roundel was incorporated to link back to the original gin packaging and was refined to work at a smaller scale, paired with hand script typography to identify the mixer and signature flavour.  

Playful copy ‘You’re Welcome’ was introduced as an element of discovery beneath the crown seal as a nod to the ease which this elegant, pre-mixed format brings.

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