Just a 35-minute ferry ride from Auckland CBD, Waiheke Island’s Mudbrick with its opulent grounds and awe-inspiring views couldn’t feel further from the bustle of the city. Born from a young couple’s dream to do something different, Mudbrick was purchased as bare land in 1992 with the romantic idea to set up a vineyard (one of Waiheke’s very first), build a house and live off the land.
Now, home to mature sweeping vineyards and idyllic gardens, two restaurants, cellar door, numerous accommodation options and sought-after wedding venues, Mudbrick had outgrown its original branding and we were approached to refresh their brand identity and website.
It was crucial that our new identity was evocative of the dreamy escapism Mudbrick offers its visitors. We created a concept grounded in the idea of Mudbrick as a ‘modern fairytale’ – an achingly romantic, luxurious escape at your fingertips. A whimsical, graceful serif was crafted to become the Mudbrick wordmark, alluding to the cover designs adorning classic European fairytale books, with ‘92 incorporated to affirm the vineyard’s pedigree as one of the first wineries on Waiheke.