THE GROUP COLLECTIVE WINES
Luxe Tier

PROJECT SCOPE

Naming
Brand Identity
Packaging

AWARDS

NZ Best Awards – Bronze
Australian AGDA Awards – Finalist

Produced as a limited release, The Group’s Luxe tier needed to be distinguished from the core range whilst retaining a conceptual link. Reflecting the refined and distinguished wine for this varietal we decided upon the collective noun ‘The Siege’. Represented by two cranes in the heat of battle. A minimal front label almost entirely devoid of text with the fighting cranes delicately rendered in a silver foiled, sculptured emboss on a soft, black textured stock. As a final touch each bottle is hand dipped in wax.