Australian AGDA Awards – Finalist (results pending)
NZ Best Awards – Bronze (Packaging)
NZ Best Awards – Bronze (Design Craft)
Reinventing one of the biggest wine brands in New Zealand.
The Selaks brand has became synonymous with great tasting, accessible wine to be enjoyed by everyone.
Eighty years on, and Selaks continues to deliver quality wine of exceptional value year on year. However it needed to inject modernity into its packaging with an overhaul of the design across all tiers. This coincided with the articulation of a new brand proposition ‘Devoted to Taste’ aimed to firmly cement Selaks as the winery that focusses on creating great tasting wine.