SELAKS
Brand & Packaging Refresh

PROJECT SCOPE

Brand Identity
Packaging
Art Direction
Illustration

AWARDS

NZ Best Awards – Bronze (Packaging)
NZ Best Awards – Bronze (Design Craft)
Australian AGDA Awards – Finalist

Reinventing one of the biggest wine brands in New Zealand.

The Selaks brand has became synonymous with great tasting, accessible wine to be enjoyed by everyone. 

Eighty years on, and Selaks continues to deliver quality wine of exceptional value year on year. However it needed to inject modernity into its packaging with an overhaul of the design across all tiers. This coincided with the articulation of a new brand proposition ‘Devoted to Taste’ aimed to firmly cement Selaks as the winery that focusses on creating great tasting wine.