THE GOOD GRAPE
Packaging

PROJECT SCOPE

Packaging
Art Direction

A history of collaborating with New Zealand artist Martin Poppelwell, The People’s Wine has always taken a distinctly playful, artistic approach. The Good Grape builds on this by overemphasising the good grapes through enlargement, it is an intentionally tongue-in-cheek approach – a giant grape on a bottle of wine. 

The expressive typography links to The People’s Wine core range and allows for extensive use across the visual identity, injecting warmth and personality into the brand. And as a mark of authenticity, the TGG roundel is applied as a blind emboss, resembling a gallery stamp.