TRIUMPH & DISASTER
Haircare

2016
Health & Beauty

Triumph-And-Disaster

PROJECT SCOPE

Editorial Design
Art Direction

AWARDS

NZ Best Awards – Bronze

We were approached to create an educational document that would influence hair stylists and showcase the new Triumph & Disaster haircare collection. It needed to include essential ingredient information and highlight the natural ethos of the brand, whilst staying true to the brand’s irreverent style and individual take on rock n’ roll.

An idiosyncratic approach to typography was taken to speak to the brand’s creative appeal, whilst a colour palate of muted natural and blush tones embraced the gender neutral offering.

We introduced new art direction which complimented the existing brand assets, and curated imagery to create a visual design language that reflects the philosophy: engineered with science, derived from nature.

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