ALPHA DOMUS
Wines
2018—Present
Food & Beverage
PROJECT SCOPE
Brand Refresh
Packaging
AWARDS
NZ Best Awards – Silver
Australian AGDA Awards - Finalist
This Hawkes Bay family vineyard required a pack refresh to reflect their prestigious offering with 17 SKU’s, across three tiers. Located next to an airfield, tiger moths were regularly admired flying over the vineyard and they had previously featured on Alpha Domus pack designs, so were an important brand asset to retain.
After visiting a local hanger and studying the biplanes, we observed a large amount of critical delicate wires running out to (and between) the wings creating intricate detail on the aircraft. This led us to the linework illustration of the plane, front on, with an angled propeller which is heroed across the new branding.
