SEALORD SKIPPER
Brand & Packaging Design

PROJECT SCOPE

Brand Identity
Packaging
Photography

Skipper marks Sealord's move into pet food, extending its seafood expertise into a new FMCG category. Created for an initial launch in South Korea and Taiwan, where pets are increasingly viewed as family, the challenge was to balance trusted nutrition with the emotional bond between pets and their owners.

Commissioned photography captures authentic moments of companionship, while a bespoke wordmark with subtle water-inspired details connects the brand back to its seafood heritage. Sealord blue and a clear, colour-coded packaging system create a cohesive identity that is both easy to navigate and distinctive on shelf.

Grounded in provenance and designed for modern pet owners, Skipper translates Sealord's expertise into a brand that feels trusted, approachable and emotionally connected.