PROJECT SCOPE
Brand Identity
Packaging
AWARDS
NZ Best Awards – Silver
Bannockburn based winery, Terra Sancta, approached us to create branding and packaging to depict the vineyard landscape and region, with a strong aesthetic point of difference. A maximalist approach was taken to contrast an abundance of contemporary minimalism evident in the category, and therefore embellishments were essential to ensure the prestigious positioning of the product.
The labels themselves are a modern adaptation of an ancient cartouche, forming a base for allegorical portraits of the land, populated with elements from the garden vineyard surrounds and allowing for rich layers of storytelling. The detailed etch-style linework is reminiscent of old wine and cognac labels.